St. Paul is a neighbourhood cafe and bar located on St. Paul’s road in Highbury, London. The menu is simple and honest, selecting the best ingredients with a focus on quality and provenance, served in a relaxed and informal environment. Working with the project architects Central Design Studio (who are also part-owners of the brand) we were commissioned to create an identity to reflect the brand’s ethos and approach.
For the project we developed an elegant typographic logo and stamp design – to be used in a flexible way across a range of collateral. The logotype creates a consistent and pure central identity which anchors the brand, whilst the supporting elements utilise a more relaxed approach.