Print design for Moody & Farrell’s Spring / Summer collection, showcased at the Headonism exhibition at Somerset House during London Fashion Week. The collection showcased new designs from Moody & Farrell inspired by wrought ironwork, Elizabethan dress and traditional straw techniques. Sylwana Zybura, of Studio Peripetie, created a beautifully bold and simple photographic art direction style to capture the collection which is matched by a rich and pared back colour palette and minimalist layout.
Studio Folk created a ‘look book’ and take away printed cards to promote the collection at London Fashion Week. We also designed a limited edition set of letterpressed business cards in cream and gold to work alongside the collection during the show.
Photography: Sylwana Zybura, Studio Peripetie
Photo Retouching: Recom Farmhouse