Manforte is a premium private concierge service helping their clients with the important everyday tasks. The brief was to create a high-end identity as professional and discreet as the brand itself. Subtle and understated, with a premium feel, the identity needed to exude confidence and warmth like their motto ‘semper fidelis’, and be easily identified without being overbearing or corporate.
The identity design features a classic wordmark with brand motto and a brand icon. The icon was inspired by the design of traditional ornate keys (crossed keys are the symbol for a concierge – many wearing a pin of the symbol as an identifier). We created our own pin for the brand made from Sterling Silver, along with a premium stationery set.