The Alfred Le Roy is a canal boat bar, cafe, venue and event space moored on the Hertford Union Canal in Hackney Wick, East London. Owned partly by local brewery and bar Crate, the Alfred Le Roy is a stones throw away from our studio, and we love working with our neighbours. It’s a pleasure to be part of the creative community in East London, and to help local businesses.
We’ve been working with the team at Alfred Le Roy to create a new suite of menus and brand assets inspired by the classic cruise elegance of old. We created an adapted version of the brand logo for the menus, and designed a clean, contemporary layout with refined typography. High quality printing and paper adds character and quality to the simple design language.